Quality without compromise. World-class. Proudly made in the UAE. Prime Beta, the product development, manufacturing, and trading arm of Prime Group, conceptualizes and creates innovative products and solutions that translate to true positive impact in the lives and well-being of its customers. In addition to introducing world-class goods to the UAE market, Prime Beta places a high premium on environmental sustainability and exploring natural ingredient alternatives, ensuring that they make the best products at minimal ecological footprint.